One rate for everyone
You lower the price because you want to reward newsletter subscribers. The channel manager sends it to the portal as well. A week later, you’re selling the discount even on sites where you pay a commission, and your direct website gets nothing out of it.
The code isn’t a new price list
The base rate remains the same for booking portals and the public price list. A promo code in the website booking system will only reduce the price for the reservation that recognizes it. You can maintain different room rate options for packages, extended stays, or other cancellation policies—as a rate with a rule, not as a manually overwritten price for a single weekend.
Don’t put employee or loyalty rates in a channel visible to the entire market. Put them where you know who received the code.
