Part of the Ellipse platform

Web booking — a reservation system for direct bookings

Ellipse is a cloud system for hotels and restaurants. Direct online bookings with a high conversion and a fast purchase.

See the module in practice

Ellipse Web Booking — a fast booking engine for direct reservations with a high conversion

5-9 %direct bookings that get through on the hotel website
50 mil.50 million sessions and purchases behind the UX and UI work
20%upsell of extras right in the online booking

MORE COMPLETED BOOKINGS

From the dates to payment without unnecessary stops.

Every extra step in an online purchase is a place where you can lose the guest. We build Ellipse Web Booking for speed, simplicity and the highest chance they finish. Live availability, a clear offer, few forms, extra services and payment are one continuous booking flow.

Conversion and speed
- As few steps as possible in the whole purchase
- Mobile-first UX and fast touch control
- A clear presentation of price, room and conditions
- A process built for the highest completion rate
An offer that sells
- Rate variants and rate plans
- Stay packages with their own rules
- Flexi and dynamic rates
- Service upsell before the booking is finished
Direct sales and payments
- Direct bookings without OTA commission
- Online payment inside the booking flow
- Book-direct prompts and a highlight of the best offer
- A link to a prepared booking for a specific guest
Data and optimisation
- Measurement of searches and completed bookings
- Google Analytics and Google Tag Manager
- Demand by date
- Data as input for revenue and marketing decisions

How many guests do you lose between the website and a confirmed booking?

We will walk through Ellipse Web Booking on a real purchase — from dates, through the room and extras, to online payment. We will also look at where your current booking creates friction and loses conversions.

Book a Web Booking demo See the hotel system

FAQ

Questions about this module

What is Ellipse Web Booking?

Ellipse Web Booking is an online reservation system for direct stay bookings on a hotel or accommodation website. It is connected to Ellipse PMS, rates, availability, online payments and the other modules.

Why does the flow of the purchase matter?

The fewer steps, page loads and unnecessary decisions the guest has to get through, the less likely they are to abandon the booking. Ellipse Web Booking is built as a fast, smooth path from searching dates to confirmation and payment.

Does the hotel pay commission on direct bookings?

No. Bookings made through your own Ellipse Web Booking are the hotel's direct bookings, with no OTA commission.

Is Web Booking optimised for mobile?

Yes. The interface is mobile-first and the whole purchase is built for phones and tablets.

Can the guest pay the booking online?

Yes. Online payment can be part of the booking flow. Depending on the hotel setup you can take a deposit, full payment or other payment scenarios.

Can you sell stay packages and extras?

Yes. Web Booking supports stay packages, different rate options and extra services. The hotel can raise the value of the booking during the purchase itself.

Can you measure conversion and guest behaviour?

Yes. The booking engine supports analytics and marketing tools, and Ellipse also tracks searches, purchases and demand by date.

Ella answers a question about Ellipse right on this page.