Part of the Ellipse platform

Ellipse CRM and loyalty

Ellipse is a cloud system for hotels and restaurants. Guest data, loyalty, cashback, credit and personalised sales.

See the module in practice

Ellipse CRM and loyalty — Apple Wallet, Google Wallet, cashback and one customer profile

360°one view of the guest across the stay, dining, wellness and other services
1 profilvisits, spend, credit and benefits in one place
Walletan Apple Wallet and Google Wallet card with a QR code, credit and notifications

FROM A VISIT TO A LONG RELATIONSHIP

Know the guest before they return.

The booking, dinner, wellness and the next purchase belong to the same customer. Ellipse CRM puts that data in one profile, and loyalty turns it into the next visit — with cashback, credit, personalised benefits and a message at the moment it makes sense.

One customer profile
- Stays, dining, wellness and other purchases in one history
- Customer preferences and behaviour
- Cumulative spend and customer lifetime value
- Segmentation by value and visit frequency
Loyalty, cashback and rewards
- Credits, cashback, points and rewards
- VIP and discount levels
- Automatic benefits by the rules you set
- Spending credit online and at the till
A loyalty card on the phone
- Apple Wallet and Google Wallet
- A dynamic customer QR code
- The current credit balance on the card
- Push notifications and messages without another app
Personalised sales
- Offers from purchase history and preferences
- Automated mailing by segment
- Upsell of relevant services
- CRM data as the base for remarketing and repeat sales

You have a guest database. Do you know your most valuable customers?

We will show how Ellipse joins stays, dining, wellness and other purchases into one CRM profile, and how to build a loyalty programme on that data — with credit, cashback, wallet cards and personal offers.

Book a CRM demo See the Ellipse platform

FAQ

Questions about this module

What is Ellipse CRM?

Ellipse CRM is a central customer database connected to the other Ellipse modules. It brings stays, restaurant spend, wellness, services, online purchases and other interactions into one customer profile.

How does the Ellipse loyalty programme work?

The property sets the reward rules, and a customer can earn credit, cashback, points, discounts or other benefits on purchases. Rewards can be used in different parts of the operation, according to the programme setup.

Can the loyalty card be saved to Apple Wallet or Google Wallet?

Yes. The loyalty card can be saved to Apple Wallet or Google Wallet. It can show the customer identity, a QR code, the current credit balance and other programme details.

Does the system support push notifications?

Yes. The wallet card can also work with push notifications, so the property can send selected information and offers directly to customers who keep the card on their phone.

Does loyalty work in the restaurant and wellness too?

Yes. One of the main advantages of Ellipse is a shared customer profile across modules. Loyalty rules can therefore work with the stay, F&B spend, wellness services and other purchases.

Can a customer pay with collected credit?

Yes. Depending on the programme, credit can be redeemed on online purchases and at the till. The customer can be identified by a QR or RFID card.

What does Customer Lifetime Value mean?

Customer Lifetime Value is the value of a customer over a longer period. Because data from several modules is joined, you can follow not only one stay but the overall spend and activity of that guest.

Ella answers a question about Ellipse right on this page.