What we hear when we sit down with operators
Direct sales do not start with a discount. They start with convenience. The guest compares your path to a booking with the purchase process of the large portals. If they have to wait for confirmation, do not know the final price or cannot pay, your own website has not moved them forward.
In meetings we therefore do not only ask whether you have a booking engine. We look at how many steps the guest takes from choosing dates to a confirmed booking, where they leave, what they see on a phone and what happens after payment.
How Ellipse solves it
This is not one extra feature. What matters is that the steps follow one another and the same piece of data does not have to be entered again in every department.
The website has to sell availability, not collect enquiries
Ellipse Web Booking shows the dates, rooms, rates and conditions that are actually free. The guest chooses the stay and finishes the booking without waiting for the front desk.
The booking engine can be part of a website from HORECA GROUP or placed into an existing site. What matters is that the purchase is fast, mobile-first and easy to understand.
A strong date and a weak date should not be sold the same way
Direct sales are connected to the rates and availability in Ellipse. The hotel can work with seasons, rate plans, stay packages and dynamic pricing.
revPRO helps you look at the pace of sales, occupancy and the market. The aim is not to discount weak days automatically, but to sell every date deliberately.
Payment and confirmation have to be part of one flow
Depending on the hotel's terms, the guest can pay a deposit or the whole stay online. After a successful process the booking is confirmed and the hotel does not have to move the payment onto the stay by hand.
Trust depends on clear cancellation terms, a secure payment step and a plain explanation of what happens next.
The sale does not end with the booking
After the stay is created, the guest can move into the digital guest portal. There they can manage the booking, buy extra services, take an upgrade, pay the balance or do online check-in.
Direct sales are therefore the start of further sales before arrival and during the stay, not only one transaction on the website.
What changes in day-to-day operations
- More website visitors have a real chance to finish a booking.
- The hotel controls the rate and the terms of direct sales itself.
- Payment, the booking and the confirmation are connected.
- Upsell starts before arrival.
- Management can measure conversion instead of the number of forms sent.
CONNECTED ELLIPSE MODULES
This solution depends on several parts of the platform working together
Web Booking
revPRO
Self Check-in
Hotel PMSCOMMON QUESTIONS
What operators ask us
Is a contact form an online booking?
No. A contact form is an enquiry. In an online booking the guest sees availability and the price and can finish the process without waiting for the hotel to reply.
Does the hotel have to change the whole website?
No. Depending on the technical setup, Ellipse Web Booking can also be implemented in an existing website.
Can the guest pay the stay online?
Yes. The payment scenario is set according to the hotel's terms, for example a deposit or full payment.
How does Web Booking relate to revPRO?
Web Booking sells the rates and the availability. revPRO helps manage those rates according to the revenue strategy and how demand is moving.
HOW WOULD THIS WORK FOR YOU?
Let us go through your booking as a guest
In the walkthrough we open your current website and follow the path from choosing dates to payment. It quickly becomes clear where the friction is.
