What we hear when we sit down with operators
Occupancy on its own is not enough. What matters is the pace of sales, the booking window, the day of the week, public holidays, events and a comparison with a similar period.
Blind automatic discounting is as dangerous as a static rate card. A weak date may not need a lower price. It may need a different package, a benefit or a different guest segment.
Why fixing a single step is not enough
Revenue management is not a one-off rate setup. It is ongoing decisions based on data that changes every day.
Set the guardrails first, not the algorithm
The hotel sets a minimum, a base and a maximum rate for each category and period. Automation moves inside the limits that make economic sense.
The strategy stays with the hotel. The system takes care of speed and consistent execution.
Watch the pace of sales, not only today's occupancy
revPRO compares how fast a date is filling over time. Two dates with the same occupancy can need completely different rates if one is growing much faster.
The booking window shows when guests typically decide and when it makes sense to react.
External signals explain why demand is changing
A public holiday, a local event, school holidays, the weather or a shift in local demand can change the result. Last year on its own is therefore not always a fair comparison.
Market sentiment helps place a revenue decision in the context of the market.
Automation can be a recommendation or an autopilot
The hotel can only approve rates, change them at regular intervals, or turn on a higher level of automation.
The Channel Manager then distributes the change to the sales channels, so nobody has to retype the decision into every extranet.
WHAT CHANGES ON SITE
What changes in the daily work
- The rate reacts to the real pace of sales.
- Strong dates are not sold cheaply for no reason.
- Weak dates are dealt with earlier than the day before arrival.
- Revenue decisions have clear limits.
- Changes are distributed without retyping.
CONNECTED ELLIPSE MODULES
The solution does not live in an isolated module
revPRO
Channel Manager
Web BookingCOMMON QUESTIONS
What operators ask us
Do I have to let revPRO change rates automatically?
No. You can start with recommendations only and turn automation on step by step.
Is a dynamic rate always lower?
No. When demand is high it can be higher. On a weak date another benefit can help instead of a discount.
What is a booking window?
The time between the booking being made and the guest's arrival.
Can revPRO take a local event into account?
The revenue strategy can work with events and other external factors, according to the data available.
HOW WOULD THIS WORK FOR YOU?
Let us look at one strong date and one weak date in your calendar
On real dates it is easiest to see why the same rate does not make sense, and how revPRO works with the pace of sales and the limits.
